-
“MLILO KILLS” FIRE AWARENESS CAMPAIGN
INFORMATION SHEET
Involved Parties
– Lowveld Escarpment Fire Protection Association (LEFPA)
– Komatiland Forests (Pty) Ltd
– York Timbers (Pty) Ltd
Objectives
• To create awareness about the causes, dangers and destructive effects of wild forest fires
• Combine the efforts of industry leaders to reach broader target markets
BackgroundAfter the devastating wild fires in 2007, it became apparent that a focused effort must be made to train the public about fires, the accompanying dangers and devastating effects as well as information on how public awareness can help to prevent wild fires. Wild fires are a common enemy of the timber industry and will have an impact on all participants in this market segment and other business related companies.The involved parties in this campaign have in the previous years done their own internal fire awareness campaigns. 2008 brands the year that a combined effort will be made by these industry leaders to promote fire awareness among the public.
Target markets
1. Adjacent Communities (Mpumalanga and Limpopo)
2. Local Schools (Mpumalanga and Limpopo)
3. Local town residents
4. Tourists
5. National audiencesKey message
– Help prevent wild fires by reporting fires to 0860 No Fire
– Don’t start wild fires
– Wild fires causes great losses to industries, humans and our environment
– Wild fires is dangerousCampaign icon
-
Various
Showgrounds 2009
Sabie 2007
Mlilo
Kaapsehoop 2008
Hermansburg 2008
General
-
LEFPA Newsletter May 2017
LEFPA Newsletter April 2017
LEFPA Newsletter March 2017
LEFPA newsletter February 2017
LEFPA Newsletter January 2017
LEFPA newsletter July 2016
LEFPA Newsletter May 2016
LEFPA newsletter October 2016
LEFPA Newsletter No 3 October 2015
LEFPA Newsletter June 2015
Application Form
