FIRE AWARENESS CAMPAIGN
INFORMATION SHEET
Involved Parties
– Lowveld Escarpment Fire Protection Association (LEFPA)
– Komatiland Forests (Pty) Ltd
– York Timbers (Pty) Ltd
Objectives
• To create awareness about the causes, dangers and destructive effects of wild forest fires
• Combine the efforts of industry leaders to reach broader target markets
Background
After the devastating wild fires in 2007, it became apparent that a focused effort must be made to train the public about fires, the accompanying dangers and devastating effects as well as information on how public awareness can help to prevent wild fires. Wild fires are a common enemy of the timber industry and will have an impact on all participants in this market segment and other business related companies.
The involved parties in this campaign have in the previous years done their own internal fire awareness campaigns. 2008 brands the year that a combined effort will be made by these industry leaders to promote fire awareness among the public.
Target markets
1. Adjacent Communities (Mpumalanga and Limpopo)
2. Local Schools (Mpumalanga and Limpopo)
3. Local town residents
4. Tourists
5. National audiences
Key message
– Help prevent wild fires by reporting fires to 0860 No Fire (0860 66 3473) – mlilofire@mufpa.co.za
– Don’t start wild fires
– Wild fires causes great losses to industries, humans and our environment
– Wild fires are dangerous
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